The Pantry

Everything you need on the shelf: templates from the lessons, a reading list, and a glossary of product terms in plain language.

Templates

Markdown files: open them in Notion, Google Docs, Word or any editor. The two larger ones ask for an email; the rest are free and open.

  • TemplateEmail to unlock

    PRD template

    A product requirements doc that starts from the problem and the outcome, not the feature list.

    1. Write the problem statement with evidence
    2. Name the outcome and how you'll measure it
    3. List goals and non-goals
    4. Describe the smallest solution that tests it
    5. Agree risks, open questions and the launch bar
    From S1 · L01: The Lighthouse Keeper
  • Template

    Product one-pager

    One page to pitch an idea: who it's for, the problem, the evidence and what you'd test first.

    1. Name the customer and their job
    2. State the problem in one sentence
    3. Show the evidence
    4. Describe the first experiment
    5. Ask for a decision
    Download Product one-pager (Markdown file)From S1 · L02: The Juicer Nobody Needed
  • Guide

    Discovery interview guide

    Questions that get past polite answers: the past not the future, stories not opinions, and a closing ask.

    1. Open with the last time it happened
    2. Chase the story and wait through silences
    3. Ask what they've already tried
    4. Close by asking for a commitment
    5. Write up within the hour
    Download Discovery interview guide (Markdown file)From S1 · L03: The Taste Test That Lied
  • Template

    Pre-mortem board

    Imagine the launch failed, then work backwards to the risks you can still fix while they're cheap.

    1. Imagine it is six months later and the launch failed
    2. Everyone writes reasons in silence
    3. Cluster the reasons into themes
    4. Vote on the top risks
    5. Give each top risk an owner and a next step
    Download Pre-mortem board (Markdown file)From S1 · L12: Stop the Line
  • Checklist

    Launch checklist

    What to check before, during and after a launch, including the retrospective questions.

    1. Confirm the success bar and guardrails
    2. Check readiness across product, support and marketing
    3. Launch and watch the guardrails
    4. Run the retrospective
    5. Write down what you'll do differently
    Download Launch checklist (Markdown file)From S1 · L12: Stop the Line
  • WorksheetEmail to unlock

    Pricing worksheet

    Work out value-based price ranges, your pricing unit and good, better, best tiers.

    1. List customer types and the value you deliver to each
    2. Find your cost floor
    3. Choose a pricing unit that grows with customer success
    4. Draft three tiers
    5. Plan how you'll communicate a change
    From S1 · L10: The Price Is a Promise
  • Worksheet

    Roadmap "so that" sheet

    A one-page sheet to rewrite every roadmap line until it names the outcome.

    1. List every roadmap item
    2. Finish "We're building this so that…"
    3. Mark each as output or outcome
    4. Rewrite the outputs
    5. Share the rewritten roadmap
    Download Roadmap "so that" sheet (Markdown file)From S1 · L01: The Lighthouse Keeper

Reading list

Books that go deeper on the lessons.

Glossary

43 product terms, each linked to its lesson.

See all terms