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The Taste Test That Lied
Don't just test the taste, understand the attachment: ask about the past, chase stories, and measure commitment.
Discovery
Glossary
Learning about customers' real problems before and while you build. Good discovery asks about the past rather than the future, chases stories rather than opinions, and looks at what people have already tried.

Don't just test the taste, understand the attachment: ask about the past, chase stories, and measure commitment.

The data you can see is not the whole story: seek out the users who left, the deals you lost, and the voices that went quiet.