S1 · L102:33
The Price Is a Promise
Pricing is a promise: price on value, charge in a way that grows with your customer, and never let a price change feel like an ambush.
Pricing
Glossary
Value-based pricing
Setting a price from what the product is worth to the customer, such as the time or money it saves them, rather than from what it costs you to run.
Learn it in a lesson
S2 · L042:19One Buyer, or a Whole Wedding
Know who uses, who pays, and who can say no: design delight for the user, and proof for the buyer.
Strategy
S2 · L112:04The Shopkeeper's Scale
Keep an honest scale: short-term tricks borrow from long-term trust, and the interest is always higher than you think.
Design