S1 · L022:20
The Juicer Nobody Needed
Fall in love with the problem, and only date the solution: squeeze the packet by hand before you build the machine.
Discovery
Glossary
Jobs to be done
A way of understanding customers by the progress they are trying to make, not by who they are. Nobody wants a drill; they want a hole in the wall, so they can hang a photo, so the house feels like home.
Learn it in a lesson
S2 · L042:19One Buyer, or a Whole Wedding
Know who uses, who pays, and who can say no: design delight for the user, and proof for the buyer.
Strategy
S2 · L081:53The Camera in the Drawer
Don't hide the future in a drawer to protect the present: watch the edges, compete with yourself, and stay loyal to the customer's job.
Strategy