Product Cook Kitchen · free lessons

72 story-driven lessons, the tools to use them, and a team to hire.

Watch a lessonWork with us

Now serving · 23 lessons

2:17
S2 · L12 · Strategy

Stand Under Your Bridge

Real builders own the outcome: pick one thing you shipped, stand under it with real customers, and fix what creaks.

2:04
S2 · L11 · Design

The Shopkeeper's Scale

Keep an honest scale: short-term tricks borrow from long-term trust, and the interest is always higher than you think.

1:49
S2 · L10 · Metrics

The Missing Bullet Holes

The data you can see is not the whole story: seek out the users who left, the deals you lost, and the voices that went quiet.

1:45
S2 · L09 · Design

The Power of Subtraction

Great products are often discovered by taking things away: find what people love, cut the rest, and protect the core.

1:53
S2 · L08 · Strategy

The Camera in the Drawer

Don't hide the future in a drawer to protect the present: watch the edges, compete with yourself, and stay loyal to the customer's job.

2:05
S2 · L07 · Teams

Forty-Five Minutes

Technical debt is a quiet loan with a loud repayment: pay it down on purpose, ship with an off switch, and never trade safety for speed.

1:58
S2 · L06 · Growth

The Glasses That Launched Too Loudly

Launch to the right people, in the right setting, in growing rings: earn quiet proof before you make a loud promise.

2:14
S2 · L05 · Teams

The Orbiter That Missed Mars

The most dangerous bugs live between teams: build a shared language, involve engineers early, and listen when they raise a flag.

2:19
S2 · L04 · Strategy

One Buyer, or a Whole Wedding

Know who uses, who pays, and who can say no: design delight for the user, and proof for the buyer.

2:01
S2 · L03 · Growth

The Product That Sold Itself

Make value fast, make sharing natural, and let the product earn its own customers: reward both sides when people invite a friend.

2:09
S2 · L02 · Metrics

The Button That Raised Millions

Let customers vote with their behaviour: form a hypothesis, test one thing, wait for real numbers, and pair data with talking to people.

2:18
S2 · L01 · Growth

The Magic Number

Find the moment your product clicks, measure how fast people reach it, and clear every obstacle on the road.

2:44
S1 · L11 · Markets

Airtime Became Money

Look for the behaviour people have already invented, then make it safe, simple and trusted: don't fight reality, formalise it.

2:33
S1 · L10 · Pricing

The Price Is a Promise

Pricing is a promise: price on value, charge in a way that grows with your customer, and never let a price change feel like an ambush.

2:45
S1 · L09 · AI

The Paperclip Problem

Don't build another paperclip: start with the job, design for mistakes, keep humans where it matters, and build your moat around the model.

2:30
S1 · L08 · Growth

The Game That Became Slack

Product-market fit is pull, not push: watch retention, ask the disappointment question, and listen when people complain.

2:33
S1 · L07 · Metrics

The Cobra Problem

Measure what changes decisions, align on a North Star, respect retention, and never reward a number without a guardrail.

2:30
S1 · L06 · Prioritisation

The Four Boxes

Draw your four boxes: prioritise against a goal, count the cost of delay, and say no on purpose.

2:25
S1 · L05 · Validation

Three Air Mattresses

An MVP is an experiment, not a smaller product: inflate the mattresses before you build the hotel.

2:26
S1 · L04 · Validation

The Shoe Store With No Shoes

Find your riskiest assumption, test it the cheapest way you can, and decide what success means before the results arrive.

2:30
S1 · L03 · Discovery

The Taste Test That Lied

Don't just test the taste, understand the attachment: ask about the past, chase stories, and measure commitment.

2:20
S1 · L02 · Discovery

The Juicer Nobody Needed

Fall in love with the problem, and only date the solution: squeeze the packet by hand before you build the machine.

2:16
S1 · L01 · Strategy

The Lighthouse Keeper

You are not the keeper of the logbook: you are responsible for the ships, so measure the change, not the activity.

View all lessonsThe full Kitchen: six seasons, 72 lessons

Twenty seconds in the Kitchen.

Every lesson is a story you can watch in a few minutes, and a short you can watch in under one.

Six seasons · 72 lessons

From outcomes and discovery to pricing, platforms and teams. Open a season to see what's served and what's coming.

Enter the Kitchen

The Toolkit

Seven free tools, each from a lesson. No sign-in, nothing stored on our servers.

All seven tools

Learn, use, hire

01 · Learn

Watch a lesson

Short, story-driven lessons on how good products really get built.

Watch a lesson
02 · Use

Try a tool

Turn the lesson into a decision with a free tool, then share it with your team.

Try a tool
03 · Hire

Build it with us

When you want help with your own product or your team, we build, train and advise.

Book a call

Work with us

We help founders and teams validate ideas, build the right product, and run product the way the lessons teach.

Book a call