# Launch checklist

*From the Product Cook Pantry · productcook.com/pantry*

## Before
- [ ] The outcome and success bar are written down (and agreed before launch)
- [ ] Each target has a guardrail, and we can see both
- [ ] Support knows what's changing and has answers ready
- [ ] Pricing or plan changes: customers have notice and a clear reason
- [ ] We know how to roll back

## Launch day
- [ ] Announce to the people it's for, in the channels they already use
- [ ] Watch the guardrails, not just the headline number
- [ ] Someone is on call to fix what breaks

## After (one to two weeks)
- [ ] Retrospective, no blame:
  - What did we expect?
  - What actually happened?
  - What will we do differently?
- [ ] Write it down where the team can find it next time
- [ ] Decide: keep, change or stop