# Product one-pager

*From the Product Cook Pantry · productcook.com/pantry*

**Working title:**
**Owner:** · **Date:**

**Who it's for** (a specific person, not a demographic):

**The job they're hiring us for:**

**The problem, in one sentence:**
A [person], trying to [goal], is blocked by [blocker], and it costs them [cost].

**Evidence** (what we've seen or measured, not what we believe):
1.
2.
3.

**What they do about it today** (spreadsheets, workarounds, duct tape):

**The outcome we're after** (so that…):

**The first experiment** (smallest thing that tests the riskiest assumption):
- Test:
- Success bar, set before we look:

**What we're asking for** (a decision, time, budget):