S2 · L04Strategy2:19 lesson · 43 s short

Know who uses, who pays, and who can say no: design delight for the user, and proof for the buyer.

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In this lesson

Use it now · Price

Pricing tier builder

Three value-based tiers from your customer types, and a price-change checklist.

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That's the lesson. Next up: The Orbiter That Missed Mars.