Don't hide the future in a drawer to protect the present: watch the edges, compete with yourself, and stay loyal to the customer's job.
Use it now · Discover
Problem statement builder
One sentence, real evidence for every blank, and a ready-to-build verdict.
Use it now · Pantry
Product one-pager
One page to pitch an idea: who it's for, the problem, the evidence and what you'd test first.
That's the lesson. Next up: The Power of Subtraction.
