The data you can see is not the whole story: seek out the users who left, the deals you lost, and the voices that went quiet.
Use it now · Measure
North Star and guardrail picker
Sort vanity from decision metrics, pick a North Star, and pair each target with a guardrail.
Use it now · Pantry
Discovery interview guide
Questions that get past polite answers: the past not the future, stories not opinions, and a closing ask.
That's the lesson. Next up: The Shopkeeper's Scale.
