Price · from S1 · L10 The Price Is a Promise
Design good, better, best around real customers. Runs in your browser, no sign-in, and your work is saved on this device.
What it costs you to serve one unit. Prices never go below 1.3× this.
Share of value you charge
%
A common starting rule of thumb is 10–20%. Test it with real offers.
Your result
Add a customer type with the time or money you save them.
Why this works
The lesson behind the tool
Your customer doesn't care what your servers cost; they care what you're worth to them. Price on value, and charge in a way that grows as your customer's success grows.
Good, better and best tiers work when each is built for a real type of customer. And when prices change, explain the added value, give notice and look after loyal customers.