https://productcooknew.vercel.app/kitchen/s1/the-lighthouse-keeper https://productcooknew.vercel.app/media/s1l01/poster.jpg The Lighthouse Keeper · Product Cook Kitchen A lighthouse keeper with a perfect logbook never asks if the ships got home. Learn output vs outcome, and the 'so that' test that fixes any product roadmap. https://productcooknew.vercel.app/media/s1l01/full.mp4 136 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s1/the-juicer-nobody-needed https://productcooknew.vercel.app/media/s1l02/poster.jpg The Juicer Nobody Needed · Product Cook Kitchen Juicero raised a fortune for a machine people could beat by squeezing a packet by hand. Learn the three signs a problem is real and the one-sentence test. https://productcooknew.vercel.app/media/s1l02/full.mp4 140 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s1/the-taste-test-that-lied https://productcooknew.vercel.app/media/s1l03/poster.jpg The Taste Test That Lied · Product Cook Kitchen New Coke won the taste tests and lost the public. Learn four rules for customer interviews that get past polite answers to the truth: past, stories, commitment. https://productcooknew.vercel.app/media/s1l03/full.mp4 150 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s1/the-shoe-store-with-no-shoes https://productcooknew.vercel.app/media/s1l04/poster.jpg The Shoe Store With No Shoes · Product Cook Kitchen Zappos began with photos of shoes in other people's shops. Learn how to find your riskiest assumption and test it cheaply with fake doors and concierge tests. https://productcooknew.vercel.app/media/s1l04/full.mp4 146 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s1/three-air-mattresses https://productcooknew.vercel.app/media/s1l05/poster.jpg Three Air Mattresses · Product Cook Kitchen Airbnb started with three air mattresses on a floor. Learn what a minimum viable product really is, what makes it viable, and how to cut your feature list. https://productcooknew.vercel.app/media/s1l05/full.mp4 145 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s1/the-four-boxes https://productcooknew.vercel.app/media/s1l06/poster.jpg The Four Boxes · Product Cook Kitchen Apple's 1997 comeback started with a grid of four boxes. Learn to prioritise against a goal, score ideas with RICE, count the cost of delay and say no well. https://productcooknew.vercel.app/media/s1l06/full.mp4 150 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s1/the-cobra-problem https://productcooknew.vercel.app/media/s1l07/poster.jpg The Cobra Problem · Product Cook Kitchen A reward for dead cobras bred more cobras. Learn to spot vanity metrics, choose a North Star that changes decisions, and pair every target with a guardrail. https://productcooknew.vercel.app/media/s1l07/full.mp4 153 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s1/the-game-that-became-slack https://productcooknew.vercel.app/media/s1l08/poster.jpg The Game That Became Slack · Product Cook Kitchen Slack grew out of the chat tool a failing game studio built for itself. Learn the four signs of product-market fit, and why fit is never permanent or universal. https://productcooknew.vercel.app/media/s1l08/full.mp4 150 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s1/the-paperclip-problem https://productcooknew.vercel.app/media/s1l09/poster.jpg The Paperclip Problem · Product Cook Kitchen Clippy offered help nobody asked for. Learn how to build AI products people trust: start with the job, design for being wrong and keep a human in the loop. https://productcooknew.vercel.app/media/s1l09/full.mp4 165 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s1/the-price-is-a-promise https://productcooknew.vercel.app/media/s1l10/poster.jpg The Price Is a Promise · Product Cook Kitchen Netflix's 2011 price split cost it hundreds of thousands of subscribers. Learn value-based pricing, how to pick a pricing unit, and how to change prices well. https://productcooknew.vercel.app/media/s1l10/full.mp4 153 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s1/airtime-became-money https://productcooknew.vercel.app/media/s1l11/poster.jpg Airtime Became Money · Product Cook Kitchen Kenyans were already sending airtime as cash before M-Pesa made it official. Learn to design for real constraints, earn trust and formalise what people do. https://productcooknew.vercel.app/media/s1l11/full.mp4 164 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s2/the-magic-number https://productcooknew.vercel.app/media/s2l01/poster.jpg The Magic Number · Product Cook Kitchen Facebook found users who reached seven friends in ten days stayed. Learn how to find your aha moment, clear the onboarding road and avoid empty dashboards. https://productcooknew.vercel.app/media/s2l01/full.mp4 138 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s2/the-button-that-raised-millions https://productcooknew.vercel.app/media/s2l02/poster.jpg The Button That Raised Millions · Product Cook Kitchen One A/B test on a sign-up page raised tens of millions of dollars. Learn how to write a real hypothesis, run clean experiments, and avoid stopping too early. https://productcooknew.vercel.app/media/s2l02/full.mp4 129 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s2/the-product-that-sold-itself https://productcooknew.vercel.app/media/s2l03/poster.jpg The Product That Sold Itself · Product Cook Kitchen Paid ads cost Dropbox more than the product did, until a simple referral loop changed everything. Learn the three rules of product-led growth that sticks. https://productcooknew.vercel.app/media/s2l03/full.mp4 121 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s2/one-buyer-or-a-whole-wedding https://productcooknew.vercel.app/media/s2l04/poster.jpg One Buyer, or a Whole Wedding · Product Cook Kitchen Selling to one person is a meal; selling to a company is catering a wedding. Learn the real differences between B2C and B2B, and how to design for every role. https://productcooknew.vercel.app/media/s2l04/full.mp4 139 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s2/the-orbiter-that-missed-mars https://productcooknew.vercel.app/media/s2l05/poster.jpg The Orbiter That Missed Mars · Product Cook Kitchen NASA lost a Mars spacecraft because one team used pounds and another used newtons. Learn how product managers and engineers build a shared language and ship. https://productcooknew.vercel.app/media/s2l05/full.mp4 134 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s2/the-glasses-that-launched-too-loudly https://productcooknew.vercel.app/media/s2l06/poster.jpg The Glasses That Launched Too Loudly · Product Cook Kitchen Google Glass launched with skydivers and failed in coffee shops before finding a quiet home in factories. Learn how to launch in rings and earn real proof. https://productcooknew.vercel.app/media/s2l06/full.mp4 118 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s2/forty-five-minutes https://productcooknew.vercel.app/media/s2l07/poster.jpg Forty-Five Minutes · Product Cook Kitchen Forgotten code on one server cost Knight Capital 440 million dollars in forty-five minutes. Learn how to manage technical debt and ship with a kill switch. https://productcooknew.vercel.app/media/s2l07/full.mp4 125 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s2/the-camera-in-the-drawer https://productcooknew.vercel.app/media/s2l08/poster.jpg The Camera in the Drawer · Product Cook Kitchen Kodak invented the digital camera in 1975 and put it in a drawer to protect film sales. Learn how to spot disruption early and stay loyal to the customer job. https://productcooknew.vercel.app/media/s2l08/full.mp4 113 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s2/the-power-of-subtraction https://productcooknew.vercel.app/media/s2l09/poster.jpg The Power of Subtraction · Product Cook Kitchen Instagram began as a cluttered check-in app called Burbn until the founders cut everything except photos. Learn how to run a subtraction review and focus. https://productcooknew.vercel.app/media/s2l09/full.mp4 105 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s2/the-missing-bullet-holes https://productcooknew.vercel.app/media/s2l10/poster.jpg The Missing Bullet Holes · Product Cook Kitchen Abraham Wald saved World War II bombers by armouring the places with no bullet holes. Learn how survivorship bias distorts product feedback and metrics. https://productcooknew.vercel.app/media/s2l10/full.mp4 109 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s2/the-shopkeepers-scale https://productcooknew.vercel.app/media/s2l11/poster.jpg The Shopkeeper's Scale · Product Cook Kitchen A crooked market scale wins today's coin and loses tomorrow's customer. Learn why dark patterns backfire, and how transparent pricing and easy exits win. https://productcooknew.vercel.app/media/s2l11/full.mp4 124 2026-11-04T09:00:00Z yes https://productcooknew.vercel.app/kitchen/s2/stand-under-your-bridge https://productcooknew.vercel.app/media/s2l12/poster.jpg Stand Under Your Bridge · Product Cook Kitchen Roman engineers stood beneath their bridges when the wooden supports came down. A season finale on ownership, accountability and standing by what you ship. https://productcooknew.vercel.app/media/s2l12/full.mp4 137 2026-11-04T09:00:00Z yes